16-18 April 2024 | Bilbao - BEC

Brand awareness and loyalty – Part 2

Wed 17 Apr | 17:30 - 18:15

The session will explore strategies to improve brand visibility and build consumer loyalty. Dedicated brand ambassadors can have a profound impact on shaping perceptions. Attendees will learn about effective branding techniques, leveraging social media, experiential marketing, and customer engagement to create a lasting impression in consumers’ minds. The conversation will emphasise the significance of authenticity and meaningful connections in establishing brand loyalty. This, in turn, can transform satisfied customers into enthusiastic ambassadors.

Speakers
Olimpia Peyrona Usero

Olimpia Peyrona Usero

Innovation Director

Campofrío | Sigma | Better Balance

Simón Fusté Coetzee

Simón Fusté Coetzee

Head of European Snacking Division

Sigma | SnackinForYou

Fernando Ortega

Fernando Ortega

Director of Sustainability and Innovation Director

ACTEL

Moderators
Antonio López Esparza García

Antonio López Esparza García

Non-Executive Advisor, FoodService &e-commerce Expert

Retail