13- 15 MAY 2025 | BILBAO - BEC

Simón Fusté Coetzee

Head of European Snacking Division
Sigma | SnackinForYou
Simón Fusté Coetzee

Biotechnologist with passion for nutrition, health & social sciences.
Master in Marketing by Napier in Edinburgh and MBA by ESADE Business School.
Around 20 years experience in the FCMG industry mainly – also in pharma and vet industries – in marketing, R&D and Business Development roles.
Entrepreneur experience with Kubdu Biltong (4-years).

Currently leading a Better-for-you Snack start-up spreading around Europe and lecturing at Universitat de Barcelona on e-commerce and customer experience.