16-18 April 2024 | Bilbao - BEC

Japan, Friend Country Partner of Food 4 Future 2024

Japan is a benchmark country in food processing and will be the guest country at the Food4Future World Summit. The country is developing a holistic approach to responding to significant challenges to find synergies, speed up change processes, and discover new business opportunities. All this will be presented on a map of innovation in food technology 3.0.

Solutions for the innovative food challenges of the future will be presented using cutting-edge technology. The great challenges facing the food sector to provide food in sufficient quantity and quality to all people on the planet healthily and sustainably are being addressed in Japan through new technological advances such as genetics, artificial intelligence, robotics, etc. However, there are traditional technologies, many known in Japan, that offer an excellent solution to remedy the food crisis: fermentation, seaweed, and alternative protein derived from soybeans.

The link between Food and Well-being also characterizes Japanese culture. The positive impact of food consumption on well-being is not limited to what people consume but extends to how they consume it and to social factors related to eating. Although research suggests that our food intake, mainly fruits, and vegetables, increases our well-being, this research is in the early stages, and Japan is one of the leading countries in this field of research.

Last edition Japan had two stands where more than 20 startups showcased a sample of innovations being developed in the country. Likewise, important food companies and investment funds visited Bilbao to deliver their projects and analyze investment opportunities and access to the European market.

 

The Japan Way on FoodTech Conference Program 2023

  • Food System Transformation: The Time Is Now

The food sustainability issues must be addressed, and quickly. We have fewer than nine annual planting cycles to build a sustainable, inclusive, and healthy food system in time to meet key milestones of the Paris Agreement and the United Nations Sustainable Development Goals. We can speed this transition by tackling the consumer, farmer, and market paradoxes with five actions.

  • Customer Experience in Asia, America and Europe (CEOs debate)

In Asia, the customer experience is often focused on convenience and efficiency, with an emphasis on technology and innovation. In America, the customer experience is usually centred around personalized and individualized service. In Europe, the customer experience is often focused on quality and sustainability. The pandemic and increasing digitization have accelerated globalization in many consumption areas. However, do consumers’ expectations and needs continue to make a difference at the local level or less and less? What aspects are common in retail and delivery globally, and what are the ones that differentiate us locally?

  • Hyper-personalization in food retail (CMO debate)

Hyper-personalization in food retail refers to the practice of using data and technology to create personalized experiences for customers when they shop for food. The goal is to understand the individual preferences, behaviours, and needs of each customer, and use that information to provide tailored recommendations, offers, and experiences. Does hyper-personalization hold all the answers to turning routine purchases into delightful shopping experiences? What can be done for omnichannel personalization, and how can you integrate your online and offline channels to provide a more holistic customer experience in food retail?

  • Food innovation global trend and “Food Innovation Map Ver.3” in Japan

Japan is a country of reference in food processing worldwide. The country is developing a holistic approach to responding to significant challenges to find synergies, accelerate change processes, and discover new business opportunities. All this will be presented in a food tech innovation map 3.0.

  • Food & Well-being

The positive impact of food consumption on well-being is not limited to what people consume but extends to how they consume it and to social factors related to eating. Although research suggests that our food intake, mainly fruits and vegetables, increases our well-being, this research is in the early stages, and Japan is one of the leading countries in this field of research.

  • Innovative Challegees on future food by using cutting-edge technology

The great challenges facing the food sector to provide sufficient quantity and quality food to all people on the planet healthily and sustainably are being addressed through new technological advances such as genetics, artificial intelligence, robotics, etc. However, there are traditional technologies, many known in Japan, that offer an excellent solution to remedy the food crisis: fermentation, algae, and alternative protein derived from soybeans…

 

And… Japan Night “Tasting Party”!
Japan & Foodtech Agenda 2023

In collaboration with:

    Jetro, Japan Guest Country Partner F4F2023

Stay tuned for more updates!