16-18 April 2024 | Bilbao - BEC

Local brands vs Global brands vs MMDD (CEOS debate)

Wed 17 Apr | 11:45 - 12:30

The session will examine the advantages, difficulties, and strategic factors related to each channel and brand category. The CEOs will comprehensively analyse consumer preferences, market trends, and the impact of globalization on brand perception. The discussion will explore adaptive strategies for brand positioning, considering factors such as cultural relevance, supply chain resilience, and market penetration. Industry experts will provide insights on how to balance the strengths of local and established global brands, while also considering the growing importance of MDDs.

Speakers
Victor Rubio Gómez

Victor Rubio Gómez

Chief Innovation&Strategy Officer

Maser Group

Cesar Valencoso

Cesar Valencoso

Consumer Insights Director

Kantar World Panel

Pilar Damborenea Tajada

Pilar Damborenea Tajada

Country Manager

General Mills Iberia

Roselyne Chane

Roselyne Chane

Managing Director

Sanygran

Moderators
Antonio López Esparza García

Antonio López Esparza García

Non-Executive Advisor, FoodService &e-commerce Expert

Retail