13- 15 MAY 2025 | BILBAO - BEC

Corporate Branding: Synchronizing Identity, Strategy, Brand, and Culture

Thu 18 Apr | 11:45 - 12:30

In the rapidly evolving landscape of the food industry, establishing a robust corporate brand is pivotal. This presentation delves into the intricacies of Strategic Branding, offering a comprehensive roadmap to achieving a distinguished Corporate Positioning. We will explore the critical integration of identity, strategy, brand, and culture, which forms the cornerstone of enduring market leadership.

Speaker
Christopher Smith

Christopher Smith

Executive Director

BrandSmith

Moderator
Romina Zace

Romina Zace

Master of Ceremony

NEBEXT