16-18 April 2024 | Bilbao - BEC

Brand awareness and loyalty – Part 1

Wed 17 Apr | 16:30 - 17:30

The session will explore strategies to improve brand visibility and build consumer loyalty. Dedicated brand ambassadors can have a profound impact on shaping perceptions. Attendees will learn about effective branding techniques, leveraging social media, experiential marketing, and customer engagement to create a lasting impression in consumers’ minds. The conversation will emphasise the significance of authenticity and meaningful connections in establishing brand loyalty. This, in turn, can transform satisfied customers into enthusiastic ambassadors.

Speakers
Sofia Pérez Fórneas

Sofia Pérez Fórneas

Director of Business & Growth

Mundohealthy (WOVO)

Angela Arranz

Angela Arranz

Brand Manager

Alma Carraovejas

Pablo de la Fuente Sánchez

Pablo de la Fuente Sánchez

Marketing Strategy, Portfolio and Planning Director

Mahou

Jesus Navarro

Jesus Navarro

Director General

Carmencita

Moderators
Eduardo Cotillas

Eduardo Cotillas

RDI Director

FIAB