Food packaging plays a vital role in protecting and preserving products and it also allows food and drink manufacturers to offer consumers a wide choice of safe products that meet their lifestyle needs. As a major user of packaging, the food and drink industry is thus working overtime to roll out more sustainable packaging solutions and cut down on packaging waste. From targeting waste management and recycling to empowering consumers and encouraging a joined-up approach to policy, the entire supply chain is working to improve packaging materials and reduce waste throughout technological innovation.