Volver a Blog How to adapt the strategy to changes in consumer behaviour. May 14, 2022 Right now, consumers are facing a world that no one has seen before. As a result, what they value most is changing before our eyes. And companies are under great economic pressure. How can your strategic and marketing efforts increase their relevance to consumers after the crisis? Are hyper-convenience and hyper-personalization two future trends that imply reformulating business strategies?