27 - 28 MAY 2026 | BILBAO - BEC

How to engage your shoppers with your innovations (CMO’s debate)

Wed 14 May | 10:00 - 10:30

Language: Simultaneus translation

Explore strategies for captivating shoppers with innovative products in this CEOs debate. Topics include leveraging consumer insights, effective marketing techniques, and the role of technology in enhancing shopper engagement. Through real-world examples and expert perspectives, learn how to create compelling experiences that drive loyalty and growth.

Speakers
Guillermo Mena

Guillermo Mena

Director I+D

Fruselva

Pablo de la Rica

Pablo de la Rica

Retail & Foodservice Knowledge Manager

AECOC

Moderators
Antonio López-Esparza

Antonio López-Esparza

Independent Advisor & Board Member

Antonio López-Esparza