26 - 27 MAY 2027 | BILBAO - BEC

Affordable Quality: Making Good Seafood Accessible

Wed 27 May | 12:00 - 13:00

Language: Simultaneus translation

Seafood shouldn’t be a luxury—it should be an everyday, trusted choice. This conversation explores how retailers, brands, fishers and foodservice can make good seafood both affordable and desirable. Panelists will share practical approaches that keep quality high while lowering barriers for consumers: smart product formats (portions, frozen, canned), simple value storytelling at shelf and online, chef‑led inspiration for easy meals, and partnerships that bring local catches into mainstream channels. The focus is on what consumers actually value—taste, freshness, and trust—and how to deliver it at price points that work.

Speakers
María Luisa Álvarez Blanco

María Luisa Álvarez Blanco

General Director

Fedepesca

Gorka Azkona

Gorka Azkona

Fishmonger's Purchasing Manager

Grupo Eroski

Ander Aguirre de la Cavada

Ander Aguirre de la Cavada

Director Client Service

Worldpanel by numerator

Moderator
Antonio López-Esparza

Antonio López-Esparza

Independent Director & Operating Partner