Back to agenda ConsumerMarket Trends Beverages Industry Drivers for innovation in non alcoholic drinks Tue 13 May | 15:30 - 16:30 Auditorium FONTAREL NEXT H2.O Premium VIP Pass Language: Simultaneus translation Explore the key factors driving innovation across the diverse non-alcoholic drinks industry,. This session will cover emerging trends, consumer preferences, and technological advancements that are shaping the market. Through expert insights and real-world examples, attendees will discover innovative strategies for product development and market growth. Speakers Montserrat Rosell Responsable Elaboración Vinos Desalcoholizados Familia Torres Laura Aranda Responsable de Negocio e Innovación de Aguas Danone Francisco Álvarez Innovation Manager Hijos de Rivera Moderators Aintzane Esturo Technical Director IFU - International Fruit and Vegetable Juice Association