Back to agenda ConsumerIndustry Challenges Consumer insights for innovation Tue 13 May | 10:30 - 11:00 Main Auditorium AGROBANK Premium VIP Pass Language: Simultaneus translation Discover the consumer trends insights that, observing the EU consumer, will shape the future of innovation in the food industry. This session will explore emerging behaviors, shifting preferences, and the transformative forces driving change within the EU consumers. From sustainability to personalization, gain insights into how businesses can anticipate and adapt to evolving consumer demands, unlocking new opportunities for growth and impact. Speaker Marleen Onwezen Special Professor Wageningen University & Research Moderator Carolina Najar Food Market Director AZTI