Professional with more than 17 of experience in the areas of marketing and innovation. Mikel started his career at Procter&Gamble where he spent 13 years working in different categories (fabric care, oral care, health care or hair care) and in different regions (Europe and Latin America). For the last 4 years, he is serving as Marketing and Innovation Director at Angulas Aguinaga on its vision to become a food multinational company