Endika has a degree in Economics and Business Studies from the University of Navarra. He began his career in food brands such as Dantza or Kaiku where he was marketing director and headed the supply department (marketing + purchasing) of Perfumerias If within the perimeter of the Eroski Group. Subsequently, He has developed brand and business development consultancy work as well as innovation, as in the case of his current position at C4E “the inspiration company