David is passionate about innovation, technology and startups. David has led innovation projects for Pescanova, Nestlé, Makro, Florette or Calidad Pascual. Before joining Lantern, he was part of the BBDO Consulting team, where he developed brand strategies and marketing plans. David is a journalist from the University of Navarra and holds an MBA from the Instituto de Empresa. He is also an Expert in Gastronomic and Nutritional Journalism from the Complutense University of Madrid.