Corporate Branding: Synchronizing Identity, Strategy, Brand, and Culture In the rapidly evolving landscape of the food industry, establishing a robust corporate brand is pivotal. This presentation delves into the intricacies of Strategic Branding, offering a comprehensive roadmap to... April 4, 2024
El sector agroalimentario español se abre paso en una coyuntura adversa La ponencia tratará de dar visión del escenario macro para la economía española, con el fin de poner en contexto la situación coyuntural del sector agroalimentario. Se presentará el informe... March 26, 2024
Palancas de incentivación pública para el impulso del Sector Agroalimentario Español En el marco de la promoción y fortalecimiento del Sector Agroalimentario Español, se ha convocado una mesa redonda de alto nivel donde distinguidos expertos, representantes gubernamentales y líderes de la... March 20, 2024
Desafíos. Hablamos con los CEOs de las PYMES Alimentarias sobre los retos del sector Hablamos sobre los principales desafíos que han de abordar las pequeñas y medianas empresas alimentantarias en un contexto de alta volatilidad e incertidumbre, marcado por una coyuntura politico-económica convulsa, el... March 20, 2024
The empowered consumer focus on trends & functional foods For Chief Marketing, Commercial or Food Science Directors immersed in the food industry, the Trends in Functional Foods session is a strategic debate about the evolving landscape of consumer preferences... March 7, 2024
The empowered consumer sustainable, healthy and affordable (CMOs debate) This session explores the dynamic landscape of consumer preferences and the role of marketing in fostering sustainable, healthy, and affordable choices. The debate navigates through the complexities of catering to... March 7, 2024
Friendly Machines Artificial intelligence (AI) is a ubiquitous reality, which is transforming the way we work and enriching our capabilities. We have to adapt to the future changes brought by AI, which... March 7, 2024
Brand awareness and loyalty – Part 2 The session will explore strategies to improve brand visibility and build consumer loyalty. Dedicated brand ambassadors can have a profound impact on shaping perceptions. Attendees will learn about effective branding... March 7, 2024
Brand awareness and loyalty – Part 1 The session will explore strategies to improve brand visibility and build consumer loyalty. Dedicated brand ambassadors can have a profound impact on shaping perceptions. Attendees will learn about effective branding... March 7, 2024
How can consumer insights help you find and grasp food innovation opportunities Ignoring consumers is one of the main reasons why innovation fail and start-ups don’t even make it out of the founder’s garage. We will explore the value of listening to... March 7, 2024
Retail and horeca food solutions strategies: Low-Cost, Digital, Assortment, Delivery, Aggregators… The session explores different strategies and their impact on the food solutions operators & retail sector. It includes an analysis of profitable retail models, the integration of digital technologies, and... March 7, 2024
New channels and commercial models to reach the consumer (CEOs Debate) The session will explore new marketing channels, digital platforms, and innovative business models that are changing the way consumers interact with food brands. CMOs will analyze evolving consumer behaviors and... March 7, 2024
Local brands vs Global brands vs MMDD (CEOS debate) The session will examine the advantages, difficulties, and strategic factors related to each channel and brand category. The CEOs will comprehensively analyse consumer preferences, market trends, and the impact of... March 7, 2024
Inflationary environment and fall in consumption (CEOs Debate) Through this CEOs Debate, participants can expect a thought-provoking and solution-oriented discussion that aims to equip industry leaders with strategic insights to steer their businesses successfully through the complexities of... March 7, 2024
Carbon Circular Economies in the Food Industry This session explores strategies used by industry to minimise waste, improve resource efficiency and promote recycling initiatives throughout the product life cycle. Based on empirical evidence and data-driven insights, the... March 7, 2024
Towards Sustainability Without Harming Food Safety The latest European Strategies, such as the Green Deal and the Farm to Fork Strategy, focus on achieving a more environmentally friendly food system. However, despite promoting food sustainability, it... March 7, 2024
Ultra Processed Foods The debate over ultra-processed foods is taking momentum and is set to become even bigger if Governments would step in to introduce regulations. The question remain in the need to... March 7, 2024
360º Sustainability: Innovation, collaboration and efficiency This 360-degree perspective on sustainability requires a collaborative effort in which all stakeholders participate. Whether from the standpoint of corporate responsibility, government policy, or individual action, a shared commitment is... March 7, 2024
Challenges and trends in food industry and supply chain (R&D & COOs Debate) In this Chief Operating Officer (COO) debate, we explore the key issues shaping the future of the food sector. From the impact of technological innovation and sustainability imperatives to the... March 7, 2024
Decalogue of successful innovation Innovation is crucial for growth. It helps us meet our customers’ needs better and is the primary source of growth and margin for brands and distributors. However, it is a... March 7, 2024