All Speakers Speaker Juan Valverde Position: General Manager Company: Hortifrut Genetics Juan Valverde has more than 20 years as seasoned professional working at the interphase of business development and innovation. He has experience in driving commercial success and fostering succesful partnerships. As General Manager at Hortifrut Genetics, he is working with a dedicated global team of professionales transforming fruit genetics, by creating premium varieties that delight consumers and growers. He holds a Silver Medal from the French Academy of Agriculture for his PhD work. Sessions Tue 13 May 12:00 - 13:00 Auditorium FONTAREL NEXT H2.O Premium VIP Pass ConsumerHealth+1Fruit & Vegetables Industry Cómo responder a las necesidades sociales de los futuros consumidores