16-18 APRIL 2024
BILBAO - BEC
Speaker

Florencio Garcia

Position:

Director de Better Balance Europe

Company:

Sigma Europe

With more than 20 years of experience in the FMCG industry, mainly in Kantar, understanding the consumer and the food trends, and working together with companies such as Coke, P&G, Nestle or Lidl. Since two years ago leading the operations of Sigma in Europe for the Plant Based Business and driving the launch of Better Balance in Spain, Germany and France, achieving the leadership in Hot Dogs in Spain after 6 months since launch.