Volver a Blog Making the Green Deal’s Farm to Fork Strategy a Reality May 14, 2022 In line with the European Green Deal’s goal to improve people’s health, quality of life and care for nature, the Farm to Fork Strategy addresses an essential element for people well-being: food. European food is known to be of high quality and safe. With the Farm to Fork Strategy, Europe wants food to be fair and environmentally friendly. Farmers, SMEs active in the food processing industry, and small retail and foodservice operators will be key to this new reality.