While plant-based meat, eggs, and dairy offer sustainability and nutritional advantages, the best reason to have them on the menu is the business case: consumer demand is shifting towards plant-based proteins, and the products in this category are innovating rapidly

However while there’s been a lot of excitement around the new wave of plant-based companies offering meat alternatives in recent years, they’ve also been the target of criticism for the high amounts of saturated fat and salt in their “too highly processed” burgers.