José M Cobo is Senior Manager Partner of The Food Intelligence Company (TFI).TFI is a Nutrition Science Consultancy that facilitate the business development of new tendencies, process or product transformation as value creation for new Companys. JMC has served for 12y, as Professor in Nutrition at Madrid University. After the academia,and during last 15y he was Director of health affairs for Danone,subsequently EU Nutrition Science Director at The Coca-Cola and Managing Director Reimagine Food