David Esteban moved to Barcelona in 2008, where he started the i3D project, creating a Packaging operator with a 360º vision, integrating manufacturers, brand development and research of new materials. Since 2019, he has been developing innovation projects for Servitizing Packaging and creating user communities based on products and services, with the estoory® App, and also developing the First Ecosystem of Reusable Packaging under the retoornado® brand.