Andoni Luis Aduriz has led Mugaritz since 1998, a creative ecosystem that allows the freedom to create without ties. His presentations at forums such as Harvard University or MIT, his articles in El País Semanal, his membership in the Board of the Basque Culinary Center Foundation and the Board of Directors of Innobasque and his books are tools to spread the knowledge acquired by Mugaritz about creativity in organizations, health, perceptions, or the diet of the future.