The power of packaging: sustainability, convenience and transparency for consumers

Packaging is an intrinsic and necessary element of food products that, in addition to protecting and preserving them, facilitating their storage and consumption, contains essential and useful information that can generate preference and sales. In this session we will talk about packaging from a 360 perspective. Different actors in the food chain will share challenges, trends and key aspects such as food safety, sustainability and the contribution of packaging to business competitiveness from cost and from its contribution to the sale.