16-18 APRIL 2024
BILBAO - BEC

The 5 forces that will shape the future of route to market in the food industry. How to beat 40 challenges to sell more

  • 16/05/2023
  • 10:00 - 11:00
  • Main Auditorium AgroBank
  • PREMIUM VIP PASS
  • Comparte esta sesión:

The upcoming changes will have a colossal impact on how companies operate throughout the route-to-market value chain. In this session, 5 forces shaping the food route to market are analyzed in depth: manufacturers, retailers, packaging, logistics, and the last mile. 

Speakers

Pablo Foncillas

Pablo Foncillas

Founder

Marketing and Bussines Innovation

Introduced by:

Julio Audicana Arcas

Julio Audicana Arcas

Director General Adjunto

San Telmo Business School