16-18 may 2023

Personalization and Customization as drivers for innovation in beverages

  • 19/05/2022
  • 17:00 - 17:30
  • Auditorium EIT Food
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For years there has been talking of personalization in drinks. However, we are only now beginning to see fully personalized liquids, and the era of truly personalized on-demand drinks and drinks as a service is still emerging. Health, flavour and colour trends are transversal and will be the basis for new product references in the category.


Pedro Ansede

Pedro Ansede

Head of Development and Sustainability


Introduced by:

Aintzane Esturo

Aintzane Esturo

Technical Director

IFU international fruit and vegetable juice associatio