16-18 APRIL 2024
BILBAO - BEC

How to adapt the strategy to changes in consumer behaviour: food personalization

  • 18/05/2023
  • 11:00 - 12:00
  • Main Auditorium AgroBank
  • PREMIUM VIP PASS
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The COVID pandemic has generated greater awareness of health and the food we consume. We want it all, sustainability, health, local, convenience, and hedonism… Food can be customized to adapt to patterns of preferences or differentiated sensory sensitivities. Food personalization opens to improving people’s quality of life. ¿How can the industry offer a personalized value proposition and not go crazy in its construction?

Speakers

Rodolfo Brajcich

Rodolfo Brajcich

Global Director Nutrition & Health

Sigma

Rodrigo Jesus

Rodrigo Jesus

CEO

Salus Optima

Jorge Tejero Lorenzo

Jorge Tejero Lorenzo

Co-Founder

Personal Food

Introduced by:

Cristina Andrés Urarte

Cristina Andrés Urarte

Head of corporate marketing and innovation

Parque Tecnológico de Euskadi