17-19 MAY 2022
BILBAO - BEC

How to adapt the strategy to changes in consumer behaviour.

  • 19/05/2022
  • 11:00 - 12:00
  • Main Auditorium AgroBank
  • Comparte esta sesión:

Right now, consumers are facing a world that no one has seen before. As a result, what they value most is changing before our eyes. And companies are under great economic pressure. How can your strategic and marketing efforts increase their relevance to consumers after the crisis? Are hyper-convenience and hyper-personalization two future trends that imply reformulating business strategies?

Speakers

Oscar Vicente

Oscar Vicente

General Director

Bolton Food

Javier Pejito

Javier Pejito

VP Marketing Spain

Danone Iberia

Isabel Cayuela

Isabel Cayuela

Global Marketing & Sales Crop Lead

BASF

Ignacio Muñoz Calvo

Ignacio Muñoz Calvo

CEO

Angulas Aguinaga

Introduced by:

Jaime Martin

Jaime Martin

Founder & CEO

Lantern