FUDIN BY CTIC CITA – How to deliver an alternative product that leaves retailers open-mouthed and wins over the consumer
- 10:45 - 11:00
- Arena Industry Solutions Stage
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The food sector tops the list of new product launches, but the failure rate is behind seven out of ten new innovations. What does it take for a product to succeed? What factors will determine its permanence on the shelf? How to win over the retailer and consumers?