16-18 April 2024 Bilbao - BEC

FUDIN BY CTIC CITA – How to deliver an alternative product that leaves retailers open-mouthed and wins over the consumer

Tue 16 May | 10:45 - 11:00

The food sector tops the list of new product launches, but the failure rate is behind seven out of ten new innovations. What does it take for a product to succeed? What factors will determine its permanence on the shelf? How to win over the retailer and consumers?

Macarena Baylos de Nardiz

Macarena Baylos de Nardiz

Business Development Manager

Ctic Cita