We are witnessing the explosion of the food-tech industry, both internationally and in Spain. An explosion fuelled by innovation, technological convergence, consumer trends and renewed investor interest. Corporations creating their own investment and open innovation vehicles, specialised funds, even demand funds seeking to finance solutions to industry challenges, and cross-sector investors now setting their sights on this emerging sector. What are the differences in each of these approaches? What kind of projects are they looking for, and how are they valued? What real weight do concepts such as impact, purpose or ESG have in their investment strategies?